We help brands win with live commerce.
From strategy and production to creators, livestreams, and fulfillment, we help brands turn live commerce into a powerful new sales channel.
@MARCUS
Just copped two 🔥
@SOFIA.K
Wait — is that the new shade?
@THEO.B
show the back of the bottle pls
Lumière Foundation · No. 04
Live drop · $42 · ends with the show
The Format
What is live social selling?
A host goes live on a social platform — TikTok Shop, Whatnot, or Instagram — and sells products in real time. Viewers ask questions, see the item in action, and check out without ever leaving the stream.
Live video
Product demos, try-ons, and unboxing as they happen — not polished ads.
Two-way chat
Viewers ask questions, react, and shape what the host shows next.
Native checkout
Buy the item inside the same app where you're already watching.
For Brands
Consult With Us
Get an honest assessment of your live commerce fit, margin, and platform strategy before you spend a dollar.
For Creators
Become a Host
Master live selling and turn your audience into a high-performing sales channel.
For Shoppers
Shop Our Live Shows
We sell where the audience already is — TikTok Shop and Whatnot. Follow along and catch the next drop.
Why Live Commerce
The new way brands sell.
01
Engage your audience live.
Real-time streams turn passive scrolling into active attention.
02
Build trust through real conversations.
Hosts answer questions, demo products, and earn confidence on camera.
03
Convert viewers into customers.
One-tap checkout closes the gap between interest and purchase.
Why Tuvavoo
We own the whole chain behind the camera.
Most live commerce is a link and a hope. We control sourcing, inventory, production, hosting, and fulfillment — so a stream is a real sales channel with real margin, not a marketing experiment.
We own the supply chain
Our own sourcing offices in China, Taiwan, and India, and our own warehouse. We buy well, which is why the margin on a live actually works.
Our studio, our crew
Podcast studio, photo studio, and dedicated live-selling stations inside a 51,000 sq ft facility. Nothing gets outsourced to a vendor who doesn't know your product.
Trained hosts who can sell
Every session is co-hosted by someone trained by an Emmy-nominated broadcaster. Real television craft, pointed at conversion.
Inventory and fulfillment handled
We stock the product, pack it, and ship it. You don't carry risk and you don't build an ops team to go live.
A creator roster that converts
Athletes and personalities coached session over session — matched to products they genuinely use, so nothing on camera feels forced.
Seventy-two years of retail
We're the largest clothing vendor to Cracker Barrel and we run five direct-to-consumer sites. This is a working operation, not a pitch deck.
The backbone
Not a startup testing an idea.
Tuvavoo is built on a 72-year-old family business — the largest clothing vendor to Cracker Barrel, with its own warehouse, studios, and global sourcing. We own the chain behind the camera, which is why we can move product at real margin instead of just pointing at a link.
A family apparel business behind every stream
South Florida warehouse, studio, and live-selling floor
Sourcing offices in China, Taiwan, and India
Direct-to-consumer storefronts we run ourselves
Featured Live Experience
Imagine your brand,
on air.
A signature show, a dedicated host, products selling in real time — designed, produced, and operated for you.
@sofia.k
Wait — is that the new shade?
Lumière · No. 04
Live · $42
"Tuvavoo built our entire live channel — strategy, studio, hosts. Within a quarter it became one of our top-performing revenue streams."
"They don't sell software. They show up as an extension of our team and deliver shows that actually move product."
Let's talk
Ready to win with live commerce?
A 30-minute strategy call with our team — no pitch, just a clear view of what live can do for your brand.